Visit Winston-Salem

Arts & Events Marketing Assistance


Visit Winston-Salem allocates up to two percent of its occupancy tax appropriation from its adopted annual budget for support of arts, culture, local festivals and events.  The theme and focus of local events applying for funds must be consistent with the Visit Winston-Salem mission and marketing strategies.  The funds are used to enhance the event’s external advertising, marketing and promotional efforts while supporting Visit Winston-Salem’s destination branding strategy. Applications are reviewed and evaluated by the Forsyth County Tourism Development Authority Marketing Committee.  This committee is comprised of four Tourism Development Authority members, a representative from the Forsyth County Tourism Alliance, Association of Visitor Attractions (AVA) and the Arts Council. 

Important Reminders:

  • Marketing must support the Visit Winston-Salem mission and marketing strategies
  • Marketability of the event to generate visitors from outside Winston-Salem/Forsyth County
  • Dollars may only be spent for advertising, marketing and promotion outside of Forsyth County
  • Must include partnering/packaging with at least one Forsyth County hotel property to ensure generation of hotel room nights
  • Must include a research component to track attendance (and demographic information)
  • Funds are reimbursement only
  • When an arts/local event generates more than 1,000 hotel room nights, they may be considered for Visit Winston-Salem's Convention and Sales Support (CSS) funding

2015 Timeline:

  • Monday, February 2, – AEMA applications and procedures are on-line.
  • Thursday, March 5 @ 8:30  a.m. – AEMA Workshop & Guest Speakers at the Milton Rhodes Center for the Arts/Reynolds Place.
  • Monday, March 30 – Applications Submission Deadline – Ten (10) copies delivered to Visit Winston-Salem Offices/Visitors Center – 200 Brookstown Avenue no later than noon.
  • Tuesday, June 16 @ 2 p.m. – TDA Board Meeting – AEMA funding recommendations reviewed/approved by TDA Board; funding announced via on-line and e-mail to all applicants; media advisory issued within 24 hours of e-mail notification.

Application and Guidelines

Click here to download the application and guidelines for the 2014/15 application.

For additional information, please contact Marcheta Cole Keefer, Visit Winston-Salem's director of marketing & communications.  She can be reached by email at or by phone at 336.728.4211.

2014 PowerPoint Presentation

On Tuesday, March 11, 2014 Judy Randall, the president of Randall Travel Marketing presented at the Tourism Marketing Workshop - "It All Begins with Research".  Click here to see her presentation.

Additionally, Maria Hayworth, president and co-founder of Hayworth PR - "How to Build an Integrated Campaign".  Click here to view her PowerPoint presentation. 


2014 Press Release/Recipients