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Visit Winston-Salem

Mission / Vision

                                                            

Mission Statement
The mission of Visit Winston-Salem is to attract visitors to Greater Winston-Salem for the economic benefit of Forsyth County and its citizens.
 

Vision Statement
Winston-Salem/Forsyth County is a premiere visitor and convention destination that offers vibrant arts and cultural experiences in an innovative business environment.

The mission of Visit Winston-Salem is to attract visitors to Greater Winston-Salem for the economic benefit of Forsyth County citizens and promote our rich historic roots as a warm and welcoming destination.   

Positioning Statement
The Public Facilities Privacy and Security Act
 (House Bill 2)
A vibrant visitor and convention destination, Winston-Salem offers a rich array of arts and cultural experiences in an innovative environment.  We recognize the variety of emotions and opinions that surround the passage of The Public Facilities Privacy and Security Act (House Bill 2).   We will continue to market our dynamic destination with our traditional spirit of inclusion and innovation for each of our valued visitors. 

To see the Executive Summary of our 2016-17 Strategic Marketing Plan, click here.