The Reynolda Experience
Begin your journey into the history of Winston-Salem's most notable forefathers (and daughters) with a complimentary reception at the Winston-Salem Visitor Center. Our staff will guide you through the homes and gardens of the Reynolda community. R.J. Reynolds Tobacco Company's Whitaker Park Manufacturing facility began production in 1961. The Tobaccoville Manufacturing Center followed in 1986. They are two of the most modern cigarette plants in the world.
The Reynolds Building museum features a mural depicting the history of tobacco. Glass etchings illustrate the fine architectural details of the building, as well as the trademarked (1886) logo.
The Reynolds Building is the South's first skyscraper. It was designed in art deco-style by Shreve and Lamb and was the prototype for the Empire State Building. The Benedict metal used in the lobby is no longer made. The ceiling, covered with gold leaf, emulates smoke rings. Tobacco leaves frame the edge. When it opened in 1929, it was named the National Association of Architects "Building of the Year."
Named to the National Register of Historic Places, Reynolda House Museum of American Art is the former home of tobacco baron R.J. and Katharine Smith Reynolds. Built between 1912 and 1917, it exhibits one of the finest public collections of American art in the South. The pieces date from 1755 to present and include works by Jacob Lawrence, Jasper Johns, Frederic Church, Thomas Eakins and Georgia O'Keeffe. Reynolda House showcases one of America's most authentic examples of a gracious country estate of its time.
View period fashions within a display of the Reynolds' collection featuring vintage clothing, accessories and toys belonging to members of the Reynolds family from 1889 to the 1960s.
Nearby Reynolda Village, once the barn and cottages of the working estate, has been converted to specialty shops and restaurants.
Also, make sure to check out the exhibits and shows of artists from across the nation at the Southeastern Center for Contemporary Art (SECCA), a non-profit visual arts organization located on James G. Hanes' 32-acre estate. SECCA is committed to the promotion of visual arts and American contemporary art.