Visit Winston-Salem

What's New

Cooking with Paula Deen: Exploring the Moravian Culinary Trail

The holiday season is just around the corner and editors at Cooking with Paula Deen publication turned to Winston-Salem for their culinary inspiration this season. The November issue of the magazine features Winston-Salem's Moravian Culinary trail and the 250+ year history of the Moravians (Eastern European protestants) here.  Managing editor, Nancy Meeks traveled to Winston-Salem in May 2016 as a guest of Visit Winston-Salem and delved deep into the history of the famous spiced Moravian Ginger Cookies, savory Chicken pies and sweet… More

Southern Living Magazine Ranks Winston-Salem, NC a Top Leaf Peeping Destination

Southern Living Magazine ranks Winston-Salem as one of the top "13 Destinations to See Fall Leaves in the South." The article highlights the historic district of Old Salem as a prime location for fall leaf peeping. Located in downtown Winston-Salem, Old Salem Museums and Gardens was settled by Moravians in 1766 and today features a number of historic gardens and nearly 50 historic buildings with costumed interpreters greeting visitors at the door.  Excerpt: "Winston-Salem keeps the bright leaf colors longer that most of the other… More

CNN features The Kimpton Cardinal Hotel

Winston-Salem's Kimpton Cardinal Hotel is among CNN's "8 new hotels with surprising past lives." The Cardinal is North Carolina's very first Kimpton property and is housed in the historic R.J. Reynolds Tobacco Company headquarters. The 1929 art deco building is also the architectural muse for New York City's Empire State Building.  "In the hotel lobby, matchstick art and a cigarette machine that now dispenses small pieces of local art nod to the building's past." Officially opened in May 2016, The Cardinal touts an impressive… More

A Picnic Lunch at Reynolda House

A Picnic Lunch at Reynolda House, in the Style of Katharine Smith Reynolds Recently Visit Winston-Salem hosted an immersive four-day Culinary Familiarization Tour with six extraordinary guest culinary journalists. One of those six brilliant minds was Jill Warren Lucas, author of Eating My Words Blog. Lucas' first piece about her visit to Winston-Salem reflects on her dining experience at Reynolda House Museum of American Art. The journalists, along with guest for the day and Southern food extraordinaire, Nathalie Dupree, dined for lunch on… More

Kimpton Hotel Says Hello to “The Dash” City of Winston-Salem

Kimpton Hotel will soon be bringing the "suite life" to downtown Winston-Salem. The luxury boutique hotel brand has just purchased the historic Reynolds building in downtown Winston-Salem and is opening their first North Carolina property in our city. The 211-room (175 guest rooms and 36 suites) boutique hotel will occupy the building that was also the blueprint for the Empire State Building in New York City, NY. The hotel and a restaurant will occupy the first six floors with luxury rental units above. The project is expected to be… More

Country Living Serves Up Moravian Cookies

Visit Winston-Salem has launched their Moravian Cookie Trail (check out and Country Living's online publication is sharing "4 Easy Ways to Serve North Carolina-Made Moravian Cookies." "Each year, more than a million pounds of Moravian cookies come out of Winston-Salem, North Carolina. Not familiar with the wafer-thin treat? They've been a local favorite for more than 200 years..." - Catherine Strawn Deemed as the Moravian Cookie capital, Winston-Salem was first introduced to Moravian cookie… More

Internationally Recognized Architectural Firm Presents Final Design for Convention Center

Atlanta-based tvsdesign, the architectural and design firm contracted for Winston-Salem’s Benton Convention Center, has presented the final design plans for the multi-phased renovation project, beginning spring 2016. “Having tvsdesign, a recognized leader for designing world-class convention centers worldwide, lead this project will establish the Benton Convention Center as a first-class convention facility in the Southeast,” said Richard Geiger, president of Visit Winston-Salem.  Located in downtown Winston-Salem, the… More

Men’s Journal Features Local Coffee Lounge recently sought out some of the nation's best baristas who know a thing or two about pour over coffee. Their search landed them in Winston-Salem, NC at Twin City Hive.Tucked in between bustling downtown Winston-Salem and historic Old Salem district, Twin City Hive has been pouring locally roasted coffee since 2014 and in just two years has made quite the name for itself. Outside of specializing in pour over coffees, Twin City Hive is one of Winston-Salem's go-tos for locally crafted gift items, homemade baked goods and even… More

Fodor’s 7 Reasons to Visit Winston-Salem

Fodor's recently published "7 Reasons to Visit Winston-Salem," by hosted journalist Davina Van Buren. The prestigious travel outlet declares that, "Winston-Salem is poised to become North Carolina’s hot new destination city."  Our city's rich Moravian history, upscale hotel presence, cultural arts scene and undeniably delicious Southern cuisine help to solidify Winston-Salem as "a bustling center of business, recreation, and cultural opportunities." Read the Fodor's piece in its entirety online at… More Highlights McRitchie Winery’s Hard Cider Craft in the Yadkin Valley recently spotlighted on North Carolina's Yadkin Valley Wine Region and McRitchie Winery’s widely popular hard cider craft business.  To see an excerpt of the story read below: A beloved beverage in America's early days, cider became the darling of colonial tables after it was discovered that apples grew better in the New England soil than the grains required to make beer. By the middle of the 18th century, the average resident of Massachusetts was downing 35 gallons of cider every year. Cider's popularity declined in the… More

Southern Style Brunch Highlighted in Our State Magazine

Winston-Salem is a city of pairings. It's what our infamous dash represents. Whether it's a wine paring dinner, a beer pairing or the quintessential pairing of breakfast and lunch, Winston-Salem has nailed just about every pairing there is. Our State contributor and foodie Jill Warren Lucas shares her sweet and savory dining experience at two of downtown Winston-Salem's hot-stop eateries for brunch, Mary's Gourmet Diner and Sweet Potatoes (well shut my mouth!!) a Restaurant.  The two restaurants house some of the best local chefs… More

Hiking Pilot Mountain

Donna Hull, famed luxury and baby boomer blogger recently spent four days in Winston-Salem discovering the area's rich Moravian culture and history, growing wine industry and scenic outdoor adventures. She posted to her blog, My Itchy Travel Feet ( about an afternoon hiking nearby Pilot Mountain and how other visitors can build their own outdoor itinerary in Winston-Salem. See the excerpt below for a preview of her thoughts.  "Joining a few weekday visitors, I walked the trail to the Big Pinnacle Overlook,… More

Southern Living Ranks Local Wineries Best in the South

Southern Living Magazine recently ranked two Yadkin Valley wineries among the 20 of "The South's Best Wineries." Shelton Vineyards and Raffaldini Vineyards & Winery were both highlighted by the distinguished Southern publication as two of the best wineries in the South.    "At 383 acres, the Shelton estate is North Carolina’s largest family-owned vineyard, but that’s not the only reason visitors flock here, particularly in warmer months. You can savor an award-winning Riesling and Chardonnay, plus enjoy a summer concert… More

2014/15 Wine & Dine Guide

It’s only natural that the City of Arts and Innovation would elect to toast the agricultural underpinnings in its history and celebrate the food and drink of the South. Winston-Salem is one of the region’s best-kept culinary secrets. But not for long. It has everything culinary travelers dream about, and spicy stories you won’t find anywhere else in the country. Our culinary roots dates back to 1753 with the arrival of the Moravians, hard-working followers of a mainstream protestant religion who settled here 250 years ago. They… More

Table Magazine Pays Homage to the Easter Sunrise Service in Old Salem

For the past 242 years, early on Easter Sunday morning, Moravians (a Protestant denomination) in the historic town of Old Salem, North Carolina, have gathered outside of the Home Moravian Church. Even earlier, they have been roused from sleep by roving brass bands playing “Sleepers, Wake,” readying them for the sunrise service.... Myriam Rubin, a columnist with the Pittsburgh Post-Gazette and freelance writer for Table Magazine, recently highlighted the sunrise service tradition that takes place every year at Old Salem.  Table… More

A Holiday Dusted in Sugar

Deep South Magazine featured Winston-Salem in the online piece, "A Holiday Dusted in Sugar." The article written by editor Erin Bass, talks of the delicate, whisper-thin Moravian cookies found in Winston-Salem and Visit Winston-Salem's Moravian Cookie Trail -- and excellent way for visitors to learn about the history of the Moravians one sweet nibble at a time. See more on the Moravian Cookie trail here: Erin also highlights other Moravian culinary dishes such as Chicken Pie and the heavy… More

Southern Living: 10 Things You’re Missing If You Haven’t Been to Winston-Salem

"Explore the artsy, entrepreneurial North Carolina burg that gave us the country’s first Arts Council—and Krispy Kreme doughnuts. (You’re welcome.)" Southern Living Magazine is reminding its readers that Winston-Salem is one city you don't want to miss out on. The highly-respected publication featured a Top 10 list of reasons to make your way to Winston-Salem if you've never been. Some of their selected must-do's include enjoying accommodations at the Kimpton Cardinal Hotel in downtown Winston-Salem (North Carolina's first Kimpton… More

A Family’s Weekend in Winston-Salem

Wilmington Parent Magazine editor, Brandy Metzger spent the holiday weekend in Winston-Salem along with her husband and six-year-old daughter. Their time was well-spent discovering Winston-Salem's many exciting family-friendly attractions and locally owned restaurants. Brandy recently posted to Wilmington Parent online giving the details of her arrival day in Winston-Salem. The trip begins with lunch at Skippy's Hot Dogs in downtown Winston-Salem and an afternoon at SciWorks Museums. "SciWorks is an interactive Science Museum with many fun… More

The New York Times - Technology Overtakes Tobacco in Winston-Salem, N.C.

The New York Times recently published an article about the growth taking place in Winston-Salem and the transformation of the downtown and the newly constructed Wake Forest Innovation Quarter.  Below is an excerpt: "...The hotel development, said Mayor Allen Joines, was influenced by the Wake Forest project, two blocks away. The city, he said, is intent on forming medicine, information management and biotechnology into a new brand for Winston-Salem. “Since 2000, we’ve had $1.2 billion in real estate investment in our downtown,”… More

Twin City: Winston-Salem’s substance goes deeper than its tobacco lands

Winston-Salem was recently highlighted in the Greenville, South Carolina based publication Town Magazine.  Read below to see a sampling of what they reported: A city with a dual personality, Winston-Salem, North Carolina, straddles old and new. Tobacco built the nineteenth-century city of Winston, but the area’s earliest history tells its tales in colonial Salem. Though Winston and Salem were officially consolidated back in 1913, to know this mid-sized city today, you must first dig into its Moravian roots. More than a century… More

Winston-Salem Culture Highlighted Nationally and Internationally

In just two months, Winston-Salem's Moravian culinary, local chef talent, historic hotels, Yadkin Valley wine and lively arts scene have earned headlines in print and digital outlets both nationally and internationally. The editorial received a combined readership of more than 8 million views. What's all the fuss about? Take a look at the article previews below and see why Winston-Salem is the topic of discussion.   Follow North Carolina's Moravian Culinary Trails Atlanta Journal Constitution Written by: Tracey Teo "Hanes loved… More

The Women of Winston-Salem’s Dining Scene

From the beginning of our (Winston-Salem) time, women have been instrumental in the innovation and sustainability of our city. When the early Moravians settled here in 1753, women were educated, able to properly nourish their families and even teach literacy to children. The trend continued with the founding of Salem College, America's longest running women's college and on into the Roaring 20's era when it was women who were the masterminds behind some of Winston-Salem's greatest historic homes: Reynolda House (Katharine Reynolds) and… More

A Tale of Two Cities

Triangle Localista recently posted a story about great North Carolina day trip opportunities.  To see an excerpt from the story, read below.  Summer vacation season is here. We’re lucky to live nearly equal distance from the mountains and the coast, with so many interesting sites to visit when you feel like exploring the spaces between. This year, I’m planning a series of day trips to visit NC cities and attractions just an hour or two from the Triangle by car. So come along for a day’s road trip around NC this summer. This… More Features Historic Old Salem

Preserving 250 years of history, Old Salem Museums & Gardens authentically tells the story of Historic Salem and the Moravians that occupied the town in the 18th and 19th centuries. Visit Winston-Salem helped to co-host travel writer and blogger Laura Longwell and from her travels, she recently featured one of Winston-Salem's most popular attractions for its charming appeal, family-friendly engagement and true Moravian cuisine on her blog,  "Throughout the year, the garden and kitchen are busy places full of… More

“Chianti in Carolina” - Summer in the Yadkin Valley

Winston-Salem's nearby Yadkin Valley wine region is home to more than 40 wineries and Lake & Sumter Style online publication describes our wine region as "Chianti in Carolina." Travel writer Mary Ann Desantis recently explored Winston-Salem discovering a number of local vineyards producing flavorful wines and scenic tasting rooms amidst the blue ridge mountains. "North Carolina was America’s top wine producer in 1904. However, Prohibition in the 1920's put an end to that, and farmers turned to tobacco to make a living.… More

Winston-Salem Receiving High Marks and National Rankings Recognizes Downtown Winston-Salem as One of the Best in America Although Winston-Salem has a lot to offer from an active arts and culture scene, it’s the downtown district of Old Salem that really earns the city a place on the list. Many of our cities boast historic downtowns, but Old Salem’s is different because of its focus on the town’s former Moravian settlers, and because there is a steadfast effort to keep parts of downtown in a time warp to the 18th century. It’s like a little slice of Old Williamsburg in the… More