Recent Media Highlights

See what are other media outlets and content creators are saying about Winston-Salem.


True—we think Winston-Salem is an amazing place to visit. But you don't have to take our word for it. See what others are saying in this collection of recent press and media highlights. From articles to broadcasts to blogs, we're very proud of all the attention Winston-Salem continues to receive. 

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Fodor's Travel

"The Best 250 Birthday Parties in the USA"

Kimpton hotel in red, white, and blueFodor’s, a long-standing authority on expert-driven travel coverage, named Winston-Salem one of America’s top 10 cities to celebrate the nation’s 250th anniversary, declaring “here’s where to party like it’s 1776.”  Listed alongside destinations such as Washington, DC, Winston-Salem stood out for its deep Revolutionary roots with Fodor's noting that Old Salem is the site of the nation’s first July 4th celebration, reinforcing the city’s national significance. 

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Our State Magazine

"Think Like Mrs. Gray"

GraylynOur State, the widely read North Carolina lifestyle publication, spotlighted Graylyn Estate in its February 2026 issue with a full-length feature on the inn’s storied butler service. Veteran journalist Jeri Rowe wrote, “The butlers at Graylyn carry on a tradition established nearly a century ago by a globe-trotting hostess who wanted every guest to feel appreciated,” underscoring the estate’s legacy of hospitality and timeless elegance.

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Garden & Gun

"G&G Bucket List 2026"

Heritage Bridge in Old SalemGarden & Gun magazine gave Old Salem, and specifically Lot 63, a shoutout in its January 2026 issue. It came as part of a bucket list-themed story highlighting "26 Epic Ways to Experience the South." Writer Robert Grand, a recently hosted Visit W-S guest, detailed one of the newest spots in Old Salem, labeling it "equal parts bakery, cafe, coffeehouse, pub, and wine bar with a bright, airy ambiance.” 

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Good Housekeeping

"Good Housekeeping's 2026 Travel Award winner"

Good Housekeeping Travel Award logo

One of America’s most trusted lifestyle magazines named Winston-Salem a winner in its 2026 Travel Awards, one of only 23 cities to earn the honor globally. The award came after editors enlisted more than 125 travel testers and experts to evaluate destinations across five continents. Winston-Salem earned high marks for its walkable downtown, lodging variety, accessibility, and overall value, with a tester noting it offers “all the attractions and amenities of a big city on a more snackable scale." The honor underscores Winston-Salem’s compelling blend of historic significance and modern creativity. 

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National Geographic

"Top 7 Pizza Spots That Aren't in NY or Chicago"

MIssion PizzaMission Pizza Napoletana, downtown's Hames Beard-nominated osteria, continues to earn national praise. The latest came in the a syndicated piece by Philly-based writer Brian Cicioni, a VWS hosted guest, who ranked it among the top pizzerias in America outside of New York and Chicago. In addition to Nat Geo, the story appeared across other platforms including Yahoo News and AOL.com, earning 380 million views 

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Related coverage: America's Top 50 Pizza: 2025 Rankings (#17 - Mission Pizza)


 

ABC National News

"Under-the-Radar Destinations"

Old Salem Coffee PotTwo Winston-Salem cultural gems, Old Salem and MESDA, received national airtime through NC-based content creator Meghan Grant (@ImFixingTo). Grant appeared on ABC National News as part of its “50 States in 50 Days” series spotlighting under-the-radar destinations across the country. The segment, which garnered 57 million views, featured extensive coverage of Old Salem, along with b-roll of MESDA captured during Grant’s recent visit.” 

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Southern Living

"Best Bakeries in the South" (#13 Bobby Boy)

Bobby Boy BakeshopBobby Boy Bakeshop, a James Beard semifinalist in the “Best Bakery” category, earned high praise in Southern Living’s November 2025 issue. The husband-and-wife-owned bakery was named one of the 16 Best Bakeries in the South and was the only North Carolina spot to make the list. In 2025, the Bobby Boy team expanded with a second Winston-Salem location inside Salem Bottleworks, a historic Coca-Cola bottling plant near Old Salem.

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Forbes

"4 Detour Destinations Worth The Trip"

Cheers at GraylynWinston-Salem earned a spot in this Forbes.com feature by travel writer Cassidy Randall, who called it one of her must-visit detour destinations for Fall 2025. "These are places slightly off the beaten path that reward curiosity with authenticity, comfort, and a slower pace," she noted. The article focused on Graylyn, noting it has the ability to "turn a routine stopover into a stay steeped in history and elegance."

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Wine Enthusiast

"The Nonconformist Potential of the Yadkin Valley AVA"

Childress VineyardsThe Yadkin Valley stole the spotlight in the April 2025 issue of Wine Enthusiast, a publication read by 5.1 million worldwide. The magazine featured the wine region in a beautifully written article by Amy Beth Wright, a former VWS-hosted guest. The article highlights the region's dedicated winemakers, thriving vineyards, and camaraderie. As Mark Friszolowski of Childress Vineyards notes, “You can’t grow a wine region without camaraderie.” 

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Southern Living

"25 Places You Should Visit in 2025"

ReynoldaSouthern Living named Reynolda one of the "25 Best Places To Go in 2025." The article was cowritten by Tara Massouleh McCay, Senior Travel and Culture Editor at Southern Living (and a VWS-hosted guest). The article calls Reynolda "one of the best-kept secrets in this vibrant college town" and highlights its multi-faceted allure, calling it the "ultimate springtime day trip."

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Cape Fear Living

"Timeless Elegance at Kimpton Cardinal"

The Katharine bar in Kimpton Cardinal HotelCape Fear Living, the Wilmington, NC, lifestyle magazine, profiled Kimpton Cardinal Hotel in its March 2025 issue. It was written by former VWS-hosted guest Colleen Thompson, who stated, "If you’re looking for a city that’s balancing history, style, and a little bit of whimsy, Winston-Salem has arrived."

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PBS-NC

NC Weekend visits Bookmarks

Bookmarks

North Carolina Weekend, the popular PBS-NC program with 2.8M weekly viewers, visited Bookmarks in as part of its recent episode, "Book Crawl Across the State." The segment toured Bookmarks' downtown bookshop, highlighted its literacy outreach programs, and previewed September's annual Bookmarks Festival of Books, the biggest book event in the Carolinas.

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Forbes.com

"Top 100 Romantic Restaurants in the U.S."

JOLOForbes spotlighted two Winston-Salem favorites—Ryan’s Restaurant and JOLO Vineyards—in its roundup of the Top 100 Romantic Restaurants in the U.S. The article, written by friend of VWS Michele Hermann, also used a photo of JOLO as its lead image. It was published alongside OpenTable.com's ranking of America's most romantic dining spots. Notably, only two other North Carolina restaurants earned a spot on the list, further underscoring the city's exceptional dining scene.

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Garden & Gun

"Winston-Salem: A City of Contrast and Creativity"

JOLO Vineyards with Pilot Mountain in distance

Garden & Gun recently showcased Winston-Salem as a city where history and innovation converge to create something extraordinary. The article highlights Winston-Salem’s rich cultural arts scene, vibrant culinary offerings, and well-preserved historic districts. As longtime local Sue Henderson puts it, “Winston-Salem isn’t just a place to visit—it’s a place to watch history, innovation, nature, culture, tradition, and creativity coalesce. It just draws people in.” 

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MSN.com

"Best Cities to Raise a Family"

Winston-Salem Skyline

MSN.com included Winston-Salem in its rankings of "100 Best U.S. Cities to Raise a Family." Cities of all sizes were ranked, earning high marks for things such as safety, education, recreation, and affordability. Winston-Salem were the fourth-highest-rated city in the Carolinas, coming in at #64.

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Southern Living

“The 15 Best Things to Do in Winston-Salem.”

A stone-facade waterfall at Reynolda Village in Winston-Salem.

Southern Living recently highlighted “The 15 Best Things to Do in Winston-Salem.” In the article, author Nicole Letts (who came to Winston-Salem on a hosted visit recently) notes that “Winston-Salem embraces its history while turning toward its future as a vibrant city.” We couldn’t agree more!

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Southern Home

"Enjoy a city that celebrates arts, history, and nature."

Reynolda Gardens

Southern Home, a national home décor, design, and travel publication, featured Winston-Salem in its January issue. The Alabama-based magazine has a monthly readership of over 300,000.

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Southern Living

"Experience An Old-Timey Christmas in This Charming NC Town"

A family crosses the Heritage Bridge at Christmastime in Old Salem Museum & Gardens in Winston-Salem.

Southern Living highlighted Old Salem Museum & Gardens in their December 2024 issue. Specifically highlighting the joy of the holiday season in Winston-Salem, this article showcased the rich history of Old Salem's Moravian heritage. In addition to appearing in the printed magazine (7.2M subscribers), the article was featured prominently on Southern Living's website.

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Forbes.com

"7 Spectacular Holiday Light Displays"

Castle shaped light display at Tanglewood Festival of Lights in Clemmons, North Carolina.

Forbes highlighted Tanglewood Festival of Lights as part of an article on "7 Spectacular Holiday Light Displays." Every year, the landscape of Tanglewood Park comes aglow with the twinkle of more the one million holiday lights. The article has generated an incredible 51 million unique impressions since being posted.

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Yahoo Life

5 Beautiful NC Cities for Vacations This Winter

A couple dancing in the courtyard at the Graylyn Estate in Winston-Salem.

Yahoo Life, the lifestyle arm of media giant Yahoo, named Winston-Salem as one of the state's top cities to visit on a budget. The article notes that visitors will “enjoy a small-town feel but no shortage of activities and entertainment options” and highlights accommodations that fit all budget sizes.

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PBS-NC

NC Weekend: "Historic Winston-Salem Hotels"

The grand staircase at The Gralyn Estate hotel in Winston-Salem.

North Carolina Weekend, the popular PBS-NC show with 2.8M weekly viewers, toured several historic inns and hotels on its Nov. 21 episode. The six-minute segment included visits to Graylyn, Historic Brookstown Inn, and Kimpton Cardinal Hotel.

Watch Now

 

 


 

Crazy Blonde Life (influencer)

"Travel Guide - Winston-Salem"

Suzanne Smith, also known as the face behind the lifestyle blog "Crazy Blonde Life", poses in front of the Reynolda House Museum of American Art in Winston-Salem.

Charlotte lifestyle blogger Suzanne Smith, who runs the popular social media page Crazy Blonde Life, recapped her visit to Winston-Salem with a detailed blog post and series of engaging Instagram reels. Visit Winston-Salem hosted Smith and her husband in the fall as they celebrated their wedding anniversary, with an itinerary that allowed them to explore the local cuisine, museums and historic attractions, downtown, and more. 

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Northern Virginia Magazine

“Former Tobacco Town Now Shines with Brews, Gardens, and Arts”

A sunset captured over The Quarry at Grant Park in Winston-Salem.

Northern Virginia Magazine ran this travel-focused feature on Winston-Salem in its November 2024 issue. Titled “Former Tobacco Town Now Plays Well with Brews, Gardens, and Arts,” the article was written by writer Amy White. We had the honor of hosting her and crafting her itinerary earlier in the year.

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Smart Southern Style (influencer)

"Winston-Salem Travel Guide"

Laura Long poses in front of an overlook at Pilot Mountain State Park in North Carolina.

Laura Long, who runs the popular social media outlet Smart Southern Style, highlighted Winston-Salem in a blog post series of social media reels. VWS hosted Laura and helped plan her itinerary during a 3-night visit over the summer.

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Magnolia Megan (influencer)

"Things To Do in Winston-Salem"

"Magnolia Megan", a North Carolina-based social media influencer, walks down Main Street at Old Salem Museum and Gardens.

Visit Winston-Salem hosted popular Raleigh-based influencer and Miss North Carolina runner up Megan Pintell, aka Magnolia Megan, for a three-night stay in April 2024. Megan, who would go on to become runner-up in the Miss North Carolina pageant later that year, created a variety of content during her visit, including a Travel Guide blog and several social media reels.

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Forbes.com

"America’s Top Cities for Young Professionals"

Skyline shot of downtown Winston-Salem with Main Street Old Salem in view.

Forbes ranked Winston-Salem the top city in North Carolina (and #20 nationwide) in its list of Best Places for Young Professionals for 2024. The list was compiled covering factors such as employment and pay, housing affordability, cost of living, and lifestyle. The ranking came on the heels of another Top 10 finish in Forbes 2024 ranking of “Best U.S. Cities for Renters.”

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The Capturing Couple (influencers)

"Winston-Salem: One of North Carolina's Hidden Gems"

"The Capturing Couple", a Tampa-based social media influencer couple, pose in front of the sunset at Hanging Rock State Park.

Over Easter weekend 2024, Visit Winston-Salem welcomed Tampa-based influencers Nick and Madison Hearn, aka the Capturing Couple. View their highlight reels and stories below for a look into their adventure around Winston-Salem!

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Black People Eats (influencer)

Black History & Culture in Winston-Salem

Jeremy Joyce, a Chicago-based food influencer, poses with a group of staff at Old Salem Museum and Gardens in Winston-Salem.

In February 2024 we hosted Chicago-based digital influencer Jeremy Joyce, founder of Black People Eats (@blackpeopleeats), focusing on Black culture and cuisine.

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