We're Here for You
Tourism in Winston-Salem/Forsyth County generates more than $1.05 billion dollars in economic impact in 2023- a 6.9% increase from 2022- all of this is achieved in large part to your wonderful efforts as local tourism and hospitality partners.
Visit Winston-Salem exists to help bolster your messaging so that we attract more consumers to our hip, historic destination. Consider us a valuable resource to help spread your messaging throughout the region and nationally. Below are a few tools and resources you may find useful. If you would like assistance at any time, please contact us at 336.728.4200.
To view a full staff directory, click here.
Forsyth County Tourism Economic Impact (2023 by the Numbers)
Your work matters! Check out economic impact stats below.
- Domestic tourism in Forsyth County generated an economic impact of more than $1.05 billion in 2023, a 6.9% increase from 2022.
- In 2023, Forsyth County ranked 9th in travel impact among North Carolina’s 100 counties.
- More than 6,753 jobs in Forsyth County were directly attributable to travel and tourism in 2023.
- State and local tax revenues from travel to Forsyth County amounted to $72.6 million in 2023.
Other Helpful Research Links:
- For economic impact of tourism and visitors to North Carolina, NCCommerce.com. For interesting general facts and figures about North Carolina, click here.
- For national and international tourism-industry statistics, United States Tour and Travel Administration and the Travel Industry of America.
- For more information about the Winston-Salem arts community, click here.
- Click here to see the most recent economic impact press release provided by Visit Winston-Salem.
Should you have any questions, please contact our Marketing & Communications office via e-mail at: [email protected].
Browse / Download Destination Photography and Video
Visit Winston-Salem offers more than 1,000 digital assets for partners to use in their print and online marketing materials – free of charge*. Whether you’re in need of the perfect skyline or destination commercial, we’ve got you covered.
*Depending on the intended use, there may be a usage fee required by the associated photographer or videographer. If this is the case, Visit Winston-Salem is happy to connect you with the appropriate vendor to discuss any necessary pricing. Should you have any questions, please contact our Marketing & Communications office via e-mail at: [email protected].
It All Starts with Research
Visit Winston-Salem offers a variety of research resources to assist you in collecting and analyzing invaluable information about the visitor industry in Winston-Salem/Forsyth County. Over the years, we’ve compiled a comprehensive study of our visitor profile through hotel lodging studies, visitor intercept interviews, as well as perception studies. Below are the links to these studies.
- 2016 Visitor Intercept Survey
- 2016 Visitor Inquiry Conversion & Perception Survey
- 2017 Hotel Lodging Study
- 2018 Profile & Perception Research Study
- 2022 Hotel Lodging Study
Tools & Materials
- All local hospitality partners can sign up for Partner Connect, our monthly e-newsletter focused on all-things tourism in and around Winston-Salem/Forsyth County. To subscribe, email us at [email protected] with the words "Partner Connect" in the subject line. Below are a few recent editions to check out.
- 2024-2025 Visitor Guide
- Printed maps of region, county, downtown
- Citywide events calendar, powered by Cruncho
- Need to update your directory listing on our website? Contact [email protected].
Other Helpful Partner Resources
More Partner Resources
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