Visit Winston-Salem

Benton Convention Center

Centrally located in downtown Winston-Salem, the 100,000-square-foot Benton Convention Center is undergoing a multi-million dollar renovation, which includes significant structural, design and technological upgrades to the interior and exterior of the building.  The multi-phased "reinvention" project is led by internationally recognized architectural and design firm, tvsdesign, and began in March 2016.  

Here are some of the highlights of the Benton "reinvention":

  • Transformation of existing exhibit hall into multi-functional carpeted ballroom meeting space.
  • Key design elements creating more open, flexible breakout meeting space.
  • Significant structural, design and technology upgrades to the interior and exterior of the building.
  • Incorporates architectural nods to Winston-Salem’s historic arts, tobacco and textile roots. 
  • Front facade expanded to provide additional flexible pre-function space.
  • Windows and skylights added to give the venue a contemporary, open and inviting aesthetic.
  • The center is open and operational throughout all phases of the renovation.
  • Completion — May 2017.

To view the reinvented floor plan of the Benton, click here.

Benton Convention Center

Wake Up Rewards Program

It's official—the multi-million dollar renovation of Winston-Salem's downtown Benton Convention Center is underway. And to celebrate, we're launching an exciting new WAKE UP REWARDS PROGRAM for meeting planers that book with Visit Winston-Salem and at the Benton Convention Center Complex.  This program could earn your next meeting up to a $3,000 credit plus incentives such as:

  • Earn one complimentary night for every 25 room nights booked
  • Receive 25 complimentary parking passes
  • Enjoy a five percent across-the-board discount
  • Select a complimentary break or executive meeting, and much more

To learn more about ways to save on your next meeting at the Benton, click here.  

Floor Plan

Click here to see the floor plan of the Benton Convention Center.

About the Benton Convention Center

The Benton Convention Center is connected by two enclosed walkways to the 146-room Embassy Suites and the 315-room Downtown Marriott.  Collectively these three properties provide 170,000-square-foot of flexible meeting space.  To view a printable brochure detailing the reinvention of the Benton Convention Center, click here