Frequently Asked Questions

The Benton Convention Center Renovation FAQ's

What is the timeline of the renovations?
The renovations broke ground on Thursday, March 31, 2016 and are expected to be completed in May 2017.

Will the Benton Convention Center remain operational throughout the year?
Yes.  The convention center will remain open throughout the renovation process.  The first phase of the renovations begins with the lower level.  The lower level renovations were completed in October 2016.  The upper level and front facade of the building renovations are underway.  

What are the most significant upgrades to the building?
Significant structural, design and technological upgrades to the interior and exterior of the building.  The most notable upgrades is the expansion of the front façade to provide more practical, pre-function space.  More windows and skylights will give the venue a contemporary, open and inviting aesthetic.

Are there any incentives being offered during the renovation?
Visit Winston-Salem has unveiled the WAKE UP REWARDS PROGRAM for meeting planers that book with Visit Winston-Salem and at the Benton Convention Center Complex.  This program could earn your next meeting up to a $3,000 credit plus incentives such as:

  • Earn one complimentary night for every 25 room nights booked
  • Receive 25 complimentary parking passes
  • Enjoy a five percent across-the-board discount
  • Select a complimentary break or executive meeting, and much more

To learn more about ways to save on your next meeting at the Benton Convention Center, click here.


Winston-Salem FAQ's

How can Visit Winston-Salem help you plan a meeting?
Visit Winston-Salem provides meeting professionals a myriad of services to help streamline your meeting in Winston-Salem. Visit Winston-Salem sales professionals will:

  • help locate meeting space from within our inventory of hotels and attractions
  • check hotel availability during your desired event dates and solicit pricing on your behalf
  • arrange for site inspections of hotels that meet your established criteria
  • establish room blocks for your event at our hotels
  • provide detailed reference guides, brochures and maps of the Winston-Salem area
  • For a full range of services offered by the convention services department, contact Karen Knox Kay Calzolari at 336.728.4237 or by email:

Where is Winston-Salem located?
Winston-Salem is centrally located in North Carolina and is easily accessible via Interstates 77, 40, 85 and U.S. Highway 52. As such, we are a convenient drive for the majority of regional- and state-based meetings. This convenient location traditionally bolsters convention and meeting attendance.  Winston-Salem is also served by Piedmont Triad International Airport (airport code is GSO).  With approximately 59 non-stops flights serviced by six major airlines, Winston-Salem is also an attractive fly-in destination and a great start to a wonderful North Carolina excursion.

What is the maximum number of hotel rooms under one roof?
Twin City Quarter, with the Embassy Suites and the Marriott Hotel Winston-Salem, connected to the Benton Convention Center, has 315 rooms in the Marriott Winston-Salem and 146 suites at the Embassy Suites.  Collectively these three properties provide 170,000-square-foot of flexible meeting space.

How many hotels rooms are within walking distance of the convention center?
There are approximately 900 hotel rooms available at the Twin City Quarter, with the Embassy Suites and the Marriott Hotel Winston-Salem, The Kimpton Cardinal Hotel, the Historic Brookstown Inn, The Hawthorne Inn & Conference Center, the Henry Shaffner House Bed & Breakfast and the Fairfield Inn & Suites.

What is the size of the largest exhibit hall (sq. feet) located at the Benton Convention Center?
While there is a total of 100,000 square feet at the Benton, their largest exhibit hall is 47,000 square feet and can accommodate up to 2,500 for banquets or 231-10' x 10' booths for trade show exhibits.

How many restaurants are downtown?
Downtown Winston-Salem features more than 100 restaurants and eateries ranging from sandwich shops to fine dining, some of which feature entertainment and outdoor dining (seasonally) and more are being added every day. For a complete list of our restaurants click here.

What is your primary airport?
The Piedmont Triad International Airport is the primary airport for scheduled air transportation and operates under the airport code, GSO. Smith Reynolds Airport (INT) located in Winston-Salem serves charter and general aviation.

How far is the airport from downtown Winston-Salem?
The Piedmont Triad International Airport is 25 minutes from downtown Winston-Salem and is easily accessible off Interstate 40. 

What type of ground transportation is available to and from the airport?
There are several options to choose from including taxi cab, PART (Piedmont Authority for Regional Transportation), Central Piedmont Transportation, limousine service and rental cars, making it convenient to get to your destination in Winston-Salem.

Express shuttle service is operated by PART from the airport to each major city in the Piedmont Triad from Monday through Friday. Airport passengers boarding at the airport are taken to a nearby hub where they can transfer to their final destination. The Winston-Salem Express arrives and departs from the Transportation Center in downtown Winston-Salem, located directly behind the Twin City Quarter (on Fifth Street between Trade and Liberty Streets) and within one-half block of the Benton Convention Center.

For the current schedule and fare from the Piedmont Triad International Airport to the Clark Campbell Transportation Center, visit their Web site,

Charter group transfers can also be arranged by PART.

What interstates are accessible in Winston-Salem?
Winston-Salem is located at the intersection of U.S. Highway 52 and Interstate 40 (I-40). Business Interstate 40 runs parallel to I-40 through downtown. Interstate 85 is located just south of Winston-Salem and connects to the city via U.S. Highway 52. Interstate 77 is located one hour west of Winston-Salem, and Interstate 95 is two hours east of Winston-Salem, both are accessed via I-40.

How many hotels are located in Winston-Salem and Forsyth County?
There are 48 hotels with approximately 4,800 rooms in Winston-Salem and Forsyth County ranging in size from a four-room bed and breakfast to a 460-plus room hotel complex. Accommodations are located near the Lawrence Joel Veterans Memorial Coliseum (LJVM) and Wake Forest University; in Clemmons near Tanglewood Park; in Kernersville, around Hanes Mall; within close proximity to business centers; adjacent to both regional medical centers; near Winston-Salem State University; as well as in the downtown and Old Salem areas.

What is the capacity of the Coliseum?
The maximum coliseum floor space is 25,740 square feet. It can seat 14,665 for an athletic event and 15,272 for concerts. The coliseum has the ability to add partitions within its facility to allow for smaller events. As a result, Joel Theater allows for an intimate setting with seating for 5,600. Also within the Coliseum are the new 3,290 square foot assembly rooms. One of these three adjoining rooms is 1,650 square feet and features a built in bar. Theater-style seating in the rooms is as follows: Winston Room - 287, Salem Room - 110, and Piedmont Room - 126. They are accessible via separate entryways or through the coliseum.

How many hotels (rooms) are in the Coliseum area?
There are approximately 13 hotels (1,345 rooms) in the Wake Forest University/Coliseum area.

Is Winston-Salem a union city?
No, it is not.

What type of nightlife does Winston-Salem offer?
Winston-Salem offers diverse entertainment options. In downtown, near the convention center, you can find hotels with lounges/bars some with live entertainment. The Werehouse is located on East Third Street and also features live entertainment. Just north of the convention center is the Downtown Arts District, as well as The Garage which features a variety of local and regional artists. The First Friday Gallery Hop is held every month in the evening in the Downtown Arts District.  For a complete listing of nightlife locations, please click here.

A major venue on Fourth Street is the University of North Carolina School of the Arts Stevens Center. Performances at this venue showcase future stars in opera, orchestral and chamber music, jazz, ballet and contemporary dance and theater. Plus, for the first time in many years, projection equipment is back in this restored 1929 movie palace. The School of the Arts School of Filmmaking and the Winston-Salem Cinema Society reintroduced movies downtown to sold out crowds. These include first run independent and foreign-language films. The center seats approximately 1,300 people.

If you're in and around the LJVM Coliseum, you'll find an ample supply of sports-themed eateries and bars. On the West End of downtown is the increasingly popular Burke Street in Historic West End features pubs and bars with live music.  

For a comprehensive Wine & Dine listing click here or please e-mail us at: or phone us toll-free at 866.728.4200 and we'll mail you a guide.

With our strong arts community, it's not unusual to find an evening gallery opening at the Milton Rhodes Center for the Arts. In the Reynolda Historic District, the Southeastern Center for Contemporary Art is open select evenings and during exhibit openings.

Other performing arts venues showcase the Winston-Salem Symphony, Piedmont Opera Theater and Salem Academy and College and Wake Forest University students, among others.

See our calendar of events for more activities.