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Inspired by her grandmother's recipes, NataBelles owner Shanata McMillian Shepard whips up confections with love like her world-famous sweet potato brownies, cinnamon rolls, and iconic pound cake bites.
XO Home & Garden is a Winston-Salem shopping gem nestled in the heart of the West End District.
Elevate your wardrobe and unleash your inner fashionista at BURSSS. With curated collections that blend the latest trends with timeless elegance, my boutique is your go-to destination for chic, sophisticated style.

Dream Kreams offers 30 different flavors of ice cream in both dairy and dairy-free options. The dairy-free options are nut, soy, and gluten-free and most are also vegan friendly. And the best part is you don’t have to compromise on taste.

Bella & James is an upscale children’s boutique specializing in timeless children’s clothing, play and accessories with sizes ranging from newborn to size 8. From special occasion to playground, Bella & James has you covered!
Sonya Waddell is a Winston-Salem business owner with over a decade of experience in the restaurant business. She has a proven track record in establishing and leading successful businesses.
Inspired by the old New York barbershops typical of the 40s, 50s and 60s, La Barberia arrives with the intention of rescuing masculine culture, lost over the years, in which men met to shave with a straight razor and cut their hair while socializi

Welcome to Sushi Rosé, where Japanese tradition meets Peruvian flair in the heart of downtown Winston Salem.

Miller's on Trade is your neighborhood sports bar. Nestled in the heart of the city, Miller's is your ultimate destination for sports, music, and good times. With 21 TVs broadcasting 415 channels, you'll never miss a moment of the action.

Bagner & Alexas Downtown Café promises to bring a fresh taste of Mexican breakfast cuisine to the heart of the city.

When Ah-Fiwi founder, Chef Verna McPherson-Liles, created her authentic Jamaican sauce at Ah Fiwi, catering businesses in Jamaica and private restaurants in North Carolina soon became the added flavor that was missing from every dish.
At Casa Blanca, our mission is to create an unforgettable dining experience by striving to provide a warm and welcoming atmosphere where every guest feels like family.